CasinoBeats Summit to feature the renowned Leadership track
The highly acclaimed Leadership and Affiliation track will be making a comeback for the 5th installment of the CasinoBeats Summit.
Being held in late May, the conference is going to offer a standout experience to its attendees with its four unique discussion tracks. One of them is going to be the renowned Leadership and Affiliation track, which will host a total of 15 discussions and keynotes on various relevant and engaging topics.
The track will start off with a discussion aimed at talent acquisition. It is going to feature prominent professionals, such as SKS365’s Brian Dean and PressEnter’s Jean Paul Xuereb, who will be discussing the challenges of finding new talent brought upon by the pandemic, and how industry companies can evolve the sector’s hiring and employee retaining practices in collaboration with major hubs like Malta.
Following the first one, two other prominent discussions will be held before the event’s lunch break. Those will be the SBC Leaders and the Marketing Leaders panels, which will be covering how leaders should approach their long-term goals in terms of regulation and how they can enhance their marketing efforts to appeal to wider audiences via a higher degree of authenticity respectively.
After the first day’s lunch break, the track will feature a panel discussing the topic of Mergers and Acquisitions, which will take a deep dive into how they affect the industry and its consumers, and be followed by a special discussion on Rootz’s leadership in terms of responsible gambling. The second one will host a couple of the firm’s representatives from its data department, who will share their insights on how the industry can utilize advanced technologies, such as machine learning, to enhance its player protection efforts.
The first day will be brought to a close with two additional panels, a discussion on player protections throughout times of high inflation, and an IMGL Masterclass session. The former will dive into the topic of how higher inflation rates affect players and how industry firms can protect them, while the latter will be covering numerous regulatory topics in IMGL’s unique format.
The second day of the main event will be host to a further 8 panels, with a discussion on the need for iGaming affiliates to adapt to higher-quality data streams being the first one. This will then be followed by a panel on streaming platforms, a discussion on various opinions of affiliates, and a speech on the forthcoming trends in terms of games and content hosted by SlotCatalog’s Fedir Havlovskyi, before the second day’s lunch break.
Following the first four will be a discussion on affiliate fraud and the ways firms can counter its negative effects, along with three sessions of the SEO Trilogy panel. The latter will focus on technical optimization, the differences between growing and established markets, and what role SEO has as part of broader marketing strategies, with all three sessions being led by the Director of Search Engine Optimization at ComeOn, Ivana Flynn.