Catena Media has integrated MetaBet’s suite of engagement tools

Catena Media has integrated MetaBet’s suite of engagement tools

Posted by: AffPapa

Catena Media has signed an agreement with MetaBet across 20 of its iGaming sites. This recent partnership will give Catena Media the chance to leverage MetaBet’s large suite of sports betting conversion and engagement tools.

Catena Media will be integrating products such as odds comparison tables, game tiles, interactive bet calculators and player prop search tools in the beginning stages of the new partnership. This will be supplying bettors in the US with an opportunity to check out all the different markets offered by U.S sportsbook operators.

MetaBet provides a flexible platform, hence why the solutions can be perfectly merged with the content already produced by Catena Media. The products have already been implemented on national brands such as PlayUSA, TheLines and PlayPicks. There are also more plans to expand this into additional states as mobile sports betting is getting legalized.

The main goal of this integration is to increase engagement and encourage repeat bettors in the US. Conversions are set to increase as a result of such helpful tools.

Head of Content North America at Catena Media, Dustin Gouker stated the following: “As more sportsbooks and markets come online in the U.S., providing betting products and data in a captivating, targeted, and scalable manner becomes an increasing challenge. With MetaBet’s marketing automation platform, we can serve geo-targeted, real-time betting content across our properties to effectively engage our audiences and increase the leads we provide to gaming partners.”

Benn Gurton, Managing Director of MetaBet also said: “Working with a leader in the performance marketing industry like Catena Media helps further our vision of providing products for publishers that deliver value for interested bettors and drive conversions for affiliated sportsbooks.”

Partnerships like this one should encourage other affiliate brands to use tools at their disposal to market products better to customers.

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