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DraftKings partners with Amazon to feature its odds on TNF
Amazon and DraftKings are partnering for the Thursday Night Football which is a well-known NFL broadcast.
Since 2017 Amazon Prime Video has become the official production company and the original network of the TNF.
Based on the long-term contract DraftKings is going to be the sponsor and partner of Amazon. TNF is going to have the brand’s content included in the show with its odds. All the content will be shown during the fifteen TNF games.
“We all know that the NFL is always a very active season for the clients. Thus having the opportunity to partner with Prime Video to give our clients exciting content is an incredible moment for our company. Prime Video is an innovative streaming service that is constantly working to improve the client’s experience just like DraftKings, and we cannot wait to cooperate with Amazon.”
commented Stephanie Sherman the CMO of DraftKings.
Moreover, both organizations are going to work with each other for a few TNF-branded features.
“We are very excited to partner with DraftKings and give our fans an exciting experience. Their content is going to encourage lively discussions before the game, attract more fans.”
added Head of NFL Sales – Danielle Carney.
The 1st TNF game is scheduled to happen tomorrow (September 15).