FirstByte Media – iGaming Voice by Yeva
Cosmin Mesenschi, the Founder and Chief Executive Officer of FirstByte Media, recently spoke with AffPapa about the various challenges of creating an iGaming affiliate firm and the role of cryptocurrencies in the industry.
Yeva: How did the idea of creating an affiliate business come to life? What was the idea behind FirstByte Media?
I’ve wanted to start my own business since I was a child, but I needed a clear vision, so I began working in various companies. After entering the affiliate marketing industry and seeing the possibilities, I immediately fell in love with the concept. From the beginning, I thought an online business was what I wanted to do. I started my first crypto-gambling affiliate about three years ago with the sole intention of learning and testing SEO. After a while, I got an opportunity to learn the ropes of the business and take it seriously, and I jumped at it.
FirstByte Media was born to become a global, dynamic, and innovative company. The plans behind it are massive, and knowing this is only the beginning makes me feel confident about the next 5 to 10 years.
If other people in the industry feel the same way I do about the iGaming market, anyone who chooses to work with us will positively impact their business.
Yeva: What was the reason you chose crypto iGaming as your niche? How do you keep up with the ever-changing industry trends?
When I saw the numbers showing that most transactions were made on crypto gambling sites and that there were almost no competitors, I knew it was time to jump in. It wasn’t too early or too late. Anyone looking to start a crypto gambling affiliate site now faces fierce competition, high barriers to entry, and a sizable budget to get to a certain level. So, to remain competitive, I place a high value on team building because it is the only way to grow the business.
Yeva: The iGaming industry is growing blazing fast. Considering the volatility of the crypto industry, do you think digital money will follow a similar growth trajectory?
I believe digital money is simply a natural consequence of money development and that its adoption will spread worldwide. However, the level of privacy will decrease with the introduction of Central Bank Digital Currencies (CBDCs), but this is still a few years away. This will undoubtedly affect the iGaming industry, but it is yet to understand to what extent.
Yeva: How do you advertise your partners? Which advertising media bring the highest ROI?
One of the most effective methods I use is SEO to increase the company’s portfolio visibility and drive organic traffic to my partners. Plus, we recently started to have a presence on the main streaming platforms, therefore we can advertise brands directly via streaming.
In terms of ROI, I have found that SEO and influencer marketing tend to bring the highest return on investment. These methods allow us to reach a large audience and target specific demographics, which increases the chances of converting leads into customers.
Yeva: You have a mention of your own brands on your website. Tell us more about them and what they offer to the player.
FirstByte Media wishes to provide a set of 360-degree solutions, particularly in a market where defining your audience will aid in strategizing and driving more high-quality results. As a result, we established and will continue to operate in various markets such as crypto casinos, esports, sports betting, crypto poker, and other crypto igaming projects that will launch soon.
This allows us to deliver targeted players for specific products; they are very niche, but the value player is far above average, distinguishing us from other lead generation companies.
Our star product is CryptoGamble, a website that compares crypto casinos. We put a lot of work into the reviews and content we post to create high standards and market transparency.
Yeva: What were the most difficult elements of your journey as an affiliate? What advice would you give to affiliates who are just starting out in the business?
Understanding the type of people I want on my team was the most complex challenge. If I were starting up, I would ask, “How does my dream team look like?” and be as descriptive as you can in responses so you can understand your current condition and develop a clear plan for bringing your team up to desired level.
Yeva: It’s crucial for affiliates to choose reliable partners. How do you differentiate trustworthy operators?
This is a question I asked myself frequently in the beginning and continue to do so. It’s challenging, but I found trustworthy partners by attending conferences and meeting them in person. That was the key for me. Events like the iGaming Club are essential for meeting potential partners with whom you can collaborate in the future.
Yeva: You speak about innovating and revolutionizing on your website. What do you think will be the next iGaming revolution and when will it come into play?
The next iGaming revolution for affiliates would be seeing transparent data from operators to affiliates. That is already happening in the background, and it’s just a matter of time.
Yeva: Let’s recap with an off-topic question, Cosmin. What are your interests outside of work? Maybe sports, travel, or more like passive recovery?
I enjoy meeting new people, and my passive recovery is attending conferences that allows me to travel worldwide. For example, I spent months traveling last year and met incredible people in the gambling industry, which I greatly value.
At the start of my journey, I could do business without market connections. Still, after participating as a guest and speaker in many conferences, I realized that it’s critical to expand the network, as we are in the people business, and iGaming is definitely dominated by connections. This is my personal experience, and I intend to stick to it; I am confident that the next five years will pay off the current investment (another tip for anyone starting a business).
Aside from that, I spend my time thinking of new ways to grow the business and how I can become one of the top affiliates in the world. Also, I enjoy having fun with my closest friends and traveling.
Thank you for having me on the iGaming Voice; it is greatly appreciated.
Company: FirstByte Media
Interviewee: Cosmin Mesenschi