Australia Weighs Total Gambling Ad Ban
Australia under pressure to curb gambling ads after talks with Belgian and UK regulators. Will they follow Belgium's lead with a total ban?
Push for Gambling Ad Ban Grows ...
HeroGaming sees massive reactivation across brands
EGR Top 50 leader in global iGaming, HeroGaming, has been seeing unprecedented development in reactivated player deposits since mid-2020, across their different brands including Boom Casino, Casino Heroes, and Simple Casino. The reactivation activity has been handled by Enteractive with a main focus on markets in Norway, Germany, and Finland. Complementing a powerful internal CRM department, Enteractive’s activity takes on the harder to reach lapsed players, who respond better to a personalised phone call.
After these incredible results came out, HeroGaming is now starting a many new projects with Enteractive, extending the deal to include activations as well as the reactivation campaigns.
Adam Kamiar, Head of Retention at HeroGaming, applauded Enteractive’s outstanding service by saying: “I’m amazed at how well the reactivation campaigns have worked out – we’ve not seen such impressive results prior to working with Enteractive. The bar has now been set quite high, and we’re keen to see what Enteractive’s teams can do with our activations activity.”
“We knew that Enteractive is a leader in the industry for reactivation and retention services, but we weren’t expecting to see such a big impact on our bottom line. This opens up a whole new direction for our player activations.” Added Sam Brown, CCO at HeroGaming
With total conversions across all clients amounting to over 13,000 per month, Enteractive has seen business growth double this past year. The Nordic markets specifically have been strong points for the company.
Andrew Foster, Business Development Manager at Enteractive, stated: “Our teams have been busy through this difficult period, ensuring that our clients are retaining their player’s interest and patronage, while also providing a first response to any gambling problems experienced by players during lockdowns in different countries. We always go the extra mile for clients, and it’s great to receive such unbridled praise from a leader in the sector such as HeroGaming.”
Enteractive’s personalised, responsible approach, ease of integration and solid ROI for clients sets the company apart from other conversion or reactivation service providers, adding value to the players’ brand experience with each and every call.
AffPapa partners with Casino Guru for iGaming Affiliate Management Course
AffPapa, the leading iGaming directory, is thrilled to announce its collaboration with Casino Guru, joining the latter in its innovative course on iGaming Affiliate...
