HooYu releases brand new UX and UI suite
Specialist supplier of KYC and ID verification software for high-risk industries, HooYu, has announced the launch of its brand new UI and UX tools customized specifically for iGaming incumbents.
The KYC developer’s suite of UI and UX tools has been tailored to ‘increase success rates at the point of sign-up and payout’, for industry incumbents operating across various jurisdictions.
The release of its UI and UX specific tools is the result of many months of testing with leading partners, to make sure that a ‘correct balance’ is kept by operators fulfilling their KYC duties, all while enhancing all components that are related to player onboarding and registration.
HooYu claims that its new custom tools have resulted in a significant 20% reduction in sign-up abandonment rate that operators have seen when onboarding new customers. A new and improved user interface provides operators with more choice for users completing their sign-up or payout on KYC journeys. Moreover, HooYu’s new service is able to fast-track ‘digitally savvy users’ through their KYC process.
In addition, HooYu’s tools will supply improved support upon registration, assisting customers with a ‘Journey Hub’, where they can get help on information and documents to pass their KYC checks. HooYu’s new UX tool can be altered to recognise ‘different user personas’ that may need different levels of support to get across the digital KYC finishing line.
In the meantime, HooYu’s new UI tool will support operators with more profound customisation options, where operators are able to edit icons, buttons, fonts and brand colours, as well as adding custom messages, optimising a players journey through KYC processes.
“At HooYu, we solve both sides of the customer onboarding equation by helping operators to increase the integrity of KYC and to maximise the success rates of digital sign-up journeys,” stated HooYu Marketing Director, David Pope. “We’re grateful to all our clients, that helped us test and refine our new UI and UX tools. Now it’s time to get back into the HooYu lab and start designing the next generation of customer journey tools for tomorrow’s digital punter.”