Insights on online casino impact by Sports Betting Alliance

Insights on online casino impact by Sports Betting Alliance

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Insights on online casino impact by Sports Betting Alliance

The Sports Betting Alliance commissioned a new research that offers insight into the online casino cannibalization controversy.

In order to evaluate the effect on retail casino income, Analysis Group examined states that now have iGaming and those that are thinking about it in a 167-page report. It was shown that retail casino revenues increased by 1.9 percent on average as a result of iGaming growth. This is comparable to a research that proposed a growth rate of 2.44 percent by Eilers & Krejcik. A study that Maryland commissioned that estimated a possible 10% effect is in conflict with the SBA research.

The rise of online casinos is supported by the Sports Betting Alliance, which is made up of FanDuelDraftKingsBetMGMand Fanatics. According to survey data from states that could legalize internet gaming, the majority of respondents said that they would either be more likely or less likely to visit a landbased casino if they had the choice.

According to the survey, the proportion of those who would never gamble in a landbased casino varied from 22.7 percent in Maryland to 13.4 percent in New York, and the percentage of those who would bet ranged from 23.3 percent in Illinois to 31.7 percent in New York. Numerous studies on casino cannibalization have been conducted this legislative session, with varying degrees of agreement.

Research funded by internet operators often point to little effect, while those funded by opponents forecast employment losses. Since every study employs a different methodology, it is challenging to determine the exact effect of internet casinos on traditional ones.

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