Interview with Miruna Pandele – Affiliate Manager at TrustDice

Interview with Miruna Pandele – Affiliate Manager at TrustDice

Interview with Miruna Pandele – Affiliate Manager at TrustDice

As part of the latest installment of iGaming Voice, AffPapa interviewed Miruna Pandele, the Affiliate Manager of TrustDice, who talked about the importance of standout bonuses for growth in the industry and shared her insights on how community-centric casino features can enhance an operator’s retention rates.

Yeva: Having been founded back in 2018, TrustDice is an established player in the online gambling industry. Could you briefly introduce our readers to the company and share how its offerings stand out in the crowded iGaming industry, Miruna?

TrustDice, founded in 2018, has emerged as one of the top 10 crypto operators in the world. What sets us apart in the crowded iGaming landscape is our unwavering commitment to trust, transparency, and a secure gaming environment. We prioritize the player’s experience, placing a strong emphasis on fair play and anonymity. Our platform leverages cutting-edge blockchain technology to ensure provably fair gaming. This not only sets us apart from traditional online casinos but also underscores our dedication to providing a trustworthy environment. In addition to our commitment to trust – we are called TrustDice after all – we also embrace the future of finance by accepting a variety of cryptocurrencies and providing our users with a seamless and decentralized gaming experience. Our continuous focus on innovation, customer satisfaction, and responsible gaming practices has allowed us to carve a distinctive niche in the industry. As we look towards the future, we remain dedicated to pushing the boundaries of online gambling, introducing exciting features, and maintaining our position as a trusted name in the iGaming world.

Yeva: TrustDice offers its players a standout catalog of gambling experiences, which includes more than 6 thousand games and an industry-leading 100% deposit bonus of up to 3 Bitcoins. How much do you think this has contributed to the company’s success?

The extensive catalog of over 8000 games and the industry-leading 100% deposit bonus of up to 3 BTC has undoubtedly played a pivotal role in our success. This diverse and generous offering speaks directly to the evolving preferences of our players in the dynamic world of online gambling.The vast selection of games ensures that players have a wide array of options, catering to different tastes and preferences. Whether it’s classic casino games, crash, dice, innovative slots, or live dealer experiences, TrustDice aims to provide a comprehensive and enjoyable gaming library. Overall, the combination of a diverse game catalog and a generous deposit bonus has been instrumental in establishing a dedicated player base. It reflects our dedication to providing an unparalleled gaming experience and has undoubtedly contributed significantly to the continued growth of our platform.

Yeva: In addition to offering standout experiences, TrustDice also has a number of unique community-centric features, such as a site-wide chatroom. In your experience, how do these features contribute to the company’s player conversion and retention rates?

The site-wide chatroom serves as a virtual gathering place for our players, creating a dynamic and interactive environment. This sense of community contributes significantly to player conversion by providing a welcoming space where individuals can share their experiences, exchange tips, and engage in real-time conversations. It humanizes the online gaming experience, making TrustDice more than just a platform but a vibrant community of like-minded players.
Furthermore, these community features have a direct impact on player retention rates. The social aspect adds an extra layer of enjoyment to the gaming experience, encouraging players to return regularly to connect with fellow enthusiasts. It creates a sense of belonging, turning TrustDice into a go-to destination for not just games but also social interaction within the gaming community. It transforms us into a thriving community where players feel valued, connected, and eager to continue their gaming journey. This, in turn, contributes significantly to the sustained loyalty of our player base.

Yeva: As TrustDice is a leading crypto gambling brand offering affiliates standout deals of up to 60% RevShare, has it ever had to deal with fraudulent affiliates? How does the company protect itself, along with its legitimate partners, from such threats?

While TrustDice takes pride in offering standout deals to our valued affiliates, like any reputable platform, we are aware of the potential risks associated with fraudulent activities. Safeguarding the integrity of our affiliate program and protecting both the company and our legitimate partners is of utmost importance. TrustDice employs a robust and proactive approach to identify and mitigate the risks of fraudulent affiliates. This includes implementing advanced monitoring systems, utilizing fraud detection technologies, and conducting thorough reviews of affiliate activities. We have stringent measures in place to detect any irregularities in affiliate behavior or traffic patterns. Whenever such a situation took place, we immediately started investigating and addressing the issue. This may involve suspending or terminating relationships with affiliates found to be engaging in fraudulent practices. Our commitment to maintaining a fair and transparent affiliate program is unwavering. To further protect our legitimate partners, we provide clear and comprehensive guidelines for ethical and responsible affiliate marketing. This includes educating affiliates on best practices, ensuring transparency in reporting, and fostering open communication to address any concerns or questions they may have. TrustDice remains dedicated to cultivating a trustworthy and mutually beneficial relationship with our affiliates. By continuously monitoring, adapting, and educating, we aim to create an environment where legitimate partners can thrive while mitigating the risks associated with fraudulent activities in the ever-evolving landscape of crypto gambling.

Yeva: As TrustDice offers its gambling experiences all around the globe, how does the company maintain its excellent growth momentum? Additionally, does TrustDice have any exciting expansion plans you could share with our readers?

TrustDice’s global presence and excellent growth momentum are the result of a strategic approach that combines innovation, adaptability, and a commitment to providing unparalleled gambling experiences worldwide. Our focus next year will include some interesting and innovative perks that the industry has never seen before. We have launched sports multi-bet campaigns which further improve our sports betting section and make the whole betting experience more exciting. Culture-specific bonuses are also something we implemented this year and we plan to further pursue. We design bonuses specific to each of our main GEOs and are even contemplating a special campaign for some GEOs. They are related to specific holidays that take place in different cultures. For example, Lunar New Year in Asia, or even smaller holidays that are only celebrated in one GEO. Our goal is to continue pushing the boundaries of online gambling, providing players around the world with exciting and innovative experiences. TrustDice is committed to maintaining its upward trajectory, and we look forward to sharing more exciting developments with our global community in the near future.

Yeva: In your experience, what is the most challenging part of being an Affiliate Manager at a crypto gambling business as successful as TrustDice, Miruna? On a related note, what is your favorite part of your position at the company?

As the Affiliate Marketing Manager at TrustDice, navigating the dynamic landscape of the crypto gambling industry presents both challenges and rewarding aspects. However, coming from an influencer marketing background, I have to tell you that when I first came into this industry I instantly fell in love with the people and the job. I never expected to have a job that brings me so much satisfaction and is so fun. Call it serendipity, but my favorite part about my position is the company culture and the people I work with who are truly exceptional. On the affiliate marketing side itself – one of the most challenging aspects is staying ahead of the curve in our rapidly evolving industry. The crypto gambling space is dynamic, with regulatory changes, market trends, and technological advancements occurring frequently. Adapting strategies to these shifts and ensuring that our affiliate program remains competitive and compliant requires constant vigilance and proactive planning. Managing relationships with a diverse array of affiliates, each with unique needs and expectations, also presents its challenges. Balancing effective communication, addressing concerns, and fostering mutually beneficial partnerships can be demanding but is crucial for the success of the affiliate program. However, the opportunity to work with a global network of affiliates who share a passion for the crypto gambling industry, building and nurturing relationships with our affiliates, witnessing their success, and collaborating on innovative marketing strategies are incredibly fulfilling aspects of my role. I find great satisfaction in contributing to the growth of TrustDice’s affiliate program. And last but not least – speaking and travelling to conferences have to be a highlight. I love going up on stage and tackling important issues and also meeting our affiliates in person and making new connections.

Yeva: As the online gambling industry continues to expand, the topic of responsible gambling is more prevalent than ever. What steps does TrustDice take to ensure its players are able to enjoy the pastime in a safe manner while simultaneously ensuring standout returns for itself and its affiliate partners?

At TrustDice, responsible gambling is a cornerstone of our operations, and we are committed to creating a safe and enjoyable environment for our players while ensuring sustained success for both the platform and our affiliate partners. I just spoke on this essential topic last month at SiGMA Europe. TrustDice provides robust self-exclusion tools that allow players to set limits on their gaming activities. This empowers individuals to manage their gambling habits responsibly. We offer comprehensive information on responsible gaming, including guidelines on recognizing and addressing potential gambling-related issues. This educational approach aims to raise awareness and promote responsible behavior. Our dedicated customer support team is trained to assist players with responsible gaming queries. We provide support, guidance, and information to those seeking assistance with potential gambling concerns. TrustDice maintains clear guidelines for affiliates to promote responsible gambling practices. This includes encouraging affiliates to share responsible gaming information with their audience and avoid targeting vulnerable individuals. We actively monitor affiliate practices to ensure that marketing strategies align with responsible gaming principles. This collaborative approach helps create a responsible ecosystem within the affiliate program. By prioritizing responsible gaming measures, TrustDice aims to strike a balance between providing an exciting and entertaining gaming experience and ensuring the well-being of our players. We believe that a responsible gaming approach is not only ethical but also contributes to the long-term success and sustainability of the iGaming industry as a whole.

Yeva: Let’s bring our conversation to a close by shifting the topic of our focus a bit. What do you enjoy doing in your free time, Miruna? Could you share a bit about your hobbies with our audience?

Absolutely! First and foremost, gaming is a big part of my leisure time, and I’m an avid PlayStation gamer currently playing on PS5. Besides this, the only other sport I do is swimming. Another passion of mine is poker. The strategic elements of the game always captivate me, and it’s a hobby that allows me to engage both my analytical and social skills. Quality time with family is a big one as well. Also, not sure if you can count it as a hobby, but, like I previously mentioned, I adore attending and speaking at conferences. It’s an exciting opportunity to stay updated on industry developments and network with fellow professionals. It’s a rewarding journey that allows me to contribute to the field. Thank you for having me on iGaming Voice, Yeva!

Company: TrustDice
Interviewee: Miruna Pandele
Date: 08.12.2023

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