Mr. Gamble Rounds off Q1 2023 With a Series of M&As
Mr. Gamble continues to double down on last year’s explosive growth, with a series of mergers and acquisitions throughout Q1 2023.
Mr. Gamble, an award-winning casino comparison platform, is heading into the second quarter with renewed vigour.
Mergers & Acquisitions
The most significant change undertaken by Mr. Gamble in the year’s first quarter is a series of mergers and acquisitions meant to expand the brand’s offering.
Starting in early January, Mr. Gamble has seen through a number of successful consolidations with brands focused on niche gambling-related topics. These brands range from Minimum-Deposit-Casinos, a minisite dedicated to providing information about low-deposit gambling sites, to DailyCasinoBonus and UKBingoSites.
The second half of January saw the merger of Mr. Gamble with TrustlyCasinos, a review platform about casinos that use Trustly’s payment service, and Ontario-Casino – an informational hub aimed at players in the Canadian province of Ontario.
Mr. Gamble’s leadership believes these mergers will yield substantial value to the company and its loyal reader base. Players can now find the information they need about online casino bonus offers, terms and conditions, limits, fees, etc. — all in a matter of a few clicks.
Paavo Salonen, Chief Operating Officer and co-founder of Mr. Gamble, says:
“With our unmatched ability to marry in-depth information and clarity, we are introducing both new and current generations of players to accessible, all-in-one-place gambling databases. The last quarter’s series of mergers is the culmination of the energy, emotion and tremendous effort by our teams.”
Mr. Gamble has its sights set on new gambling markets, starting from last year’s expansion into the Hungarian market and the focus on the Ontario iGaming scene. Looking ahead, the platform plans to extend its reach by targeting Japanese-speaking players.
Unlike some of its competitors, Mr. Gamble recognizes the importance of understanding the local player and their preferences and speaking to them in their own language. The company has hired native marketing specialists to ensure that the information provided not only is accurate but also sounds natural.
Mr. Gamble is actively exploring opportunities for expansion and establishing itself as a trusted resource for players around the world.
A New Look
Visitors to the website can now quickly and effortlessly discover casinos and their attributes, thanks to improved user-friendliness and increased usability. Essential information about a casino, such as licence summaries, launch dates, and payment methods suitable for fast casino payouts, can be accessed with just a single click.
Furthermore, the website has added licence information features to casino review pages to ensure the online safety of users. This feature enables users to easily determine if a casino holds a licence in their jurisdiction, view licence specifics and access key information about the regulator in one place.
Mr. Gamble is also preparing to introduce a new rating system that aggregates data from various sources to rate gaming platforms based on their overall gaming experience and performance.
A Fresh Vision
The new year saw a new look for Mr. Gamble. Aesthetically, the website looks sleeker than ever before, but these changes are about more than simply cosmetics. Casino listings have received a much-needed makeover to make the important details stand out and help players discern, at a glance, which casinos are worth their time.
Mr. Gamble has not only upgraded its design but also renewed its focus, by welcoming Paul Puolakka as the new Chief Marketing Officer. Puolakka, who has a wealth of experience in branding, marketing and sales, has already started in the new role and plans to pay special attention to building Mr. Gamble’s reputation as the leader in the industry.
“Though Mr. Gamble is an industry-recognised brand, there is still a disconnect between brands like us, who provide useful information to players, and operators. It is my goal to remove this gap. I look forward to uplifting new and old brands, improving visibility on partner publications, and taking our marketing efforts to the next level.“
Social media presence has been a key component of Mr. Gamble’s strategy.
As of 2023, the company has upgraded its social media following from 15,000 to 45,000 active members across multiple channels. 25,000 of these followers are subscribed to Mr. Gamble’s official streaming channel on Twitch, which has generated more than 400,000 hours of total watch time in the last year.
On Youtube, Mr. Gamble has reached over 120,000 views and 5,200 hours of total watch time in the first quarter alone. Moving forward, Mr. Gamble is keen on sharing more content across all of the channels to reach a wider audience.
A Finger on the Pulse of the Industry
Despite the accolades, Mr. Gamble’s team refuses to sit tight and continuously explores opportunities for growth and learning. As of 2023, one of the growing trends that piqued the company’s interest was the rise of sports betting, especially in the US market.
Another fad that the company considers worth exploring is micro betting, which is live betting on individual moments and outcomes in sports, competitions and even cultural events like the Oscars.
About Mr. Gamble
Mr. Gamble started as the brainchild of Paavo Salonen and Jonas Kyllönen who believed that both casino brands and players have a vested interest in the betterment of the industry. The transparency of gambling-related information benefits both parties and players who are able to discern good offers from bad ones are more likely to stick to trusted casino sites and turn into repeat customers.
Now, Mr. Gamble’s more than 25 employees across multiple teams are dedicated to delivering a curated gambling experience to players in regulated markets across several continents.