New proposal aims to enhance gambling safety in Sweden

Added: November 20, 2023

A recently introduced proposal aims to enhance the safety of the gambling market in Sweden.

The new proposal’s main aim relates to the processing of personal data provided to licensed gambling firms by their customers. If the proposal passes, operators in the Swedish gambling market will be able to analyze data relating to the financial and health statuses of their users to be able to better fulfill their requirements outlined by the country’s gambling regulations. Additionally, giving gambling firms the ability to process customer data will also help operators better comply with the country’s AML efforts.

The new proposal’s second aim is to introduce changes to how gambling offerings can be advertised through telephones, with written approvals being proposed as a means to reduce the practice to further protect players. The Swedish government also proposed that all telephone gambling agreements that have been signed without written approval should be voided.

Lastly, the proposal further covered the country’s AML regulations, suggesting that the maximum penalty amount applicable for AML breaches should be adjusted to be the same as the maximum amount issued for breaches of the Swedish gambling laws. The government mentioned that if these changes are greenlit, they will be implemented at the start of April next year.

Sweden