Oddspedia signs new advertising deal with Real Madrid
Oddspedia has announced its entry into a new partnership with Real Madrid. This new agreement with the La Liga champions will help the company to improve its brand exposure.
Oddspedia will be featured on the advertising boards at the Estadio Alfredo Di Stefano for a few Real Madrid home games, which includes the El Clasico against Barcelona on the 11th of April. This will go on for the rest of this 2020-2021 season.
This partnership comes just in time since the provider is currently seeking to take a step back from a digital-centric advertising strategy and incorporating more traditional media verticals that will help the company improve its brand awareness. The games will be hosted in the Estadio Alfredo Di Stefano stadium, which is where the team trains on the regular, since the Santiago Bernabéu is currently undergoing renovation.
Co-founder of Oddspedia Jan Möller stated:
We are thrilled to have seized a unique opportunity to work with Real Madrid, a world-class organisation, and one of the most successful clubs in football history. It’s exciting to have Oddspedia.com featured on the stadium and we certainly look forward to expanding these opportunities in the future. This also marks our first time we step beyond digital advertising, and I see it as a great way to kick-start 2021, with TV advertising being an additional platform to grow and engage our fanbase.
The online portal will be able to use ‘cutting-edge digital overlay technology’ by being featured on the advertising boards. Thanks to this, Oddspedia is able to grow its exposure since it will be reaching the ‘right audiences’.
Oddspedia has stated that teaming up with top-flight teams is an extremely productive and helpful when one is hoping to produce ‘higher level recognition’.