Playfina Partners – iGaming Voice by Yeva

Playfina Partners – iGaming Voice by Yeva

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Playfina Partners – iGaming Voice by Yeva

AffPapa recently had the opportunity of talking with Alona Sereda, the Head of Affiliates at Playfina Partners. As part of the interview, she discussed the company’s strategy for dealing with fraudulent affiliates, talked about Playfina’s rapid growth, and shared her insights on how operators can expand at a similar pace.

Yeva: Let’s start off the interview by telling our readers a bit about Playfina. What sets the company apart from its competition?

Since our launch in July 2022, we have been dedicated to providing our affiliates with the tools and resources they need to succeed. Our commitment to exceptional support is driven by our expertise and insights into the industry, which can help you drive exceptional conversion rates and grow your business.

At Playfina, we believe in building long-lasting relationships with our partners. We know that success in the iGaming industry is not just about the tools and resources, but also about the people behind them. That’s why we are committed to working closely with our partners to provide them with the support they need to achieve their goals.

We take pride in our genuine concern for our team, product, customers, and partners.
Continuous self-improvement is integral to our growth, and we seize every chance to enhance ourselves. Each day presents an occasion to elevate, progress, and strive for excellence, which we always seize.

Yeva: Despite having launched in mid-2022, Playfina has already solidified itself as a top casino for players in a few major markets. How has the company managed to grow so quickly, Alona?

Our company has been able to grow quickly due to a combination of factors. Firstly, we have a highly skilled and experienced team that is dedicated to delivering innovative and high-quality products. Additionally, we have a strong focus on customer satisfaction, and we work tirelessly to ensure that our customers have the best possible experience. Finally, we are constantly adapting and evolving to meet the changing needs of the market, and we are always on the lookout for new opportunities to expand our reach. Overall, we believe that our commitment to excellence and our willingness to embrace change are the keys to our success thus far.

Alona Sereda
Alona Sereda

Yeva: Tying in closely to our last question, Playfina Partners has signed with over 50 affiliates in its short time in the market. What does the program do to attract so many partners?

First of all, partners do love new brands! They are always on the lookout for new and exciting brands to offer to their players Offering flexibility in terms of commission structure, promotional materials, and other aspects of the program make Playfina Partners more attractive to affiliates who want to tailor their approach. We provide an easy-to-use platform that allows affiliates to track their performance, earnings, and other metrics along with banners, product information, and promotional materials in order to promote the product effectively.
Plus, our easy sign-up process with minimal requirements makes partnering with us a breeze.

Yeva: Are there any plans to expand Playfina’s presence to new markets in the near future?

Our strongest markets so far – CA, NO, AU, NZ, PL, DE, AT, CH, PL. To be honest, Playfina is showing an outstanding conversion. We do plan to expand horizons and discover Middle East, Latam and Asia.

Yeva: As the Head of Affiliates at Playfina Partners, what do you look for in an affiliate partner, Alona?

I’m looking for affiliates who are focused on driving results and are willing to work with us to optimize their performance. They conduct themselves professionally, adhering to industry best practices and interested in building a long-term partnership with you, rather than just a one-time promotion.

AffPapa joins forces with Playfina Partners
AffPapa joins forces with Playfina Partners

Yeva: Continuing the topic of affiliates, how does Playfina detect and deal with fraudulent affiliates? What are some of the red flags?

There are some partners who attempt to deceive advertisers by generating fraudulent affiliate traffic and claiming undeserved commissions. To prevent this, it is essential to establish explicit terms and conditions for affiliates and specify what conduct is not acceptable. These terms should also outline the consequences of such behaviour. I advise you to monitor the traffic consistently in order to detect any sudden surges or questionable activity, such as an unusual number of transactions attributed to a single IP address or a concerning influx of redirect pages. Keep an eye out for red flags such as fast chargebacks/ click > action, disproportionate conversions, suspicious IP addresses, poor web presence, and lifetime of customers.

Yeva: Where do you see Playfina in five years?

As the industry continues to evolve rapidly, it’s crucial to stay adaptable and respond quickly.
Playfina has already generated significant player interest, and we’re confident that it will become a reputable and widely recognized brand in the years ahead.
Also we’re preparing to launch a crypto casino and sports betting product in the coming months so stay tuned 😉

Yeva: What do you enjoy most about your role as Playfina’s Head of Affiliates?

The most enjoyable aspects of being a Head of Affiliates include leading and motivating a team, achieving sales targets, collaborating with other departments to achieve company goals, and being at the forefront of innovation in the industry. It can also be rewarding to see the growth and development of team members, and the positive impact the department has on the company’s success.

Yeva: To close off our interview, I would like to get a little off-topic, Alona. What are some of your hobbies?

In my free time, I like to stay active and challenge myself physically. Going to the gym is a regular part of my routine, and I also enjoy playing tennis with friends or going for a hike in the mountains . I find that being active not only benefits my physical health but also helps clear my mind and reduce stress.

Playing board games is one of my favorite pastimes, particularly classics like Monopoly, Cluedo, and Settlers of Catan. There’s something so satisfying about gathering around a table with friends or family and engaging in some friendly competition. I enjoy the strategy and critical thinking required to succeed in these games, as well as the social aspect of spending time with loved ones. Whether it’s a lazy Sunday afternoon or a cozy winter evening, playing board games is always a fun and entertaining way to pass the time.

Company: Playfina
Interviewee: Alona Sereda
Date: 18.04.2023

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