PointsBet recruits Madison Square Garden expert Sandusky
PointsBet has revealed that it recruited Patrick Sandusky from the Madison Square Garden Sports Company (MSG) as its new senior vice president of communications, which will come into effect starting from today.
The new appointee will be in charge of leading all external communications for the company through his new position, as he reports to chief executive Johnny Aitken.
“I am excited to join a growing company that is not only an industry leader in the sports betting space, but also at the forefront of sports and technology. The future of fan engagement will be built around sports wagering, and PointsBet – along with leading partners like NBC Sports – will change the dynamic on how sports fans interact with their favorite teams and leagues. I look forward to utilizing the strong foundation in place and helping shape strategy and vision to find success in the burgeoning, competitive space that is US sports betting.”
Before his recent appointment, Sandusky acted as MSG’s senior vice president of public relations, where he was in charge of digital media and communications for the company’s assets. These assets included the likes of the New York Knicks and New York Rangers, and even New York’s Madison Square Garden Arena along with its esports organizations Knicks Gaming and Counter Logic Gaming. And before he joined MSG, Sandusky spent over 10 years in the role of chief external affairs and communications officer for the USOPC (or the United States Olympic and Paralympic Committee).
Aitken, chief executive of PointsBet USA, added in a comment:
“Having best-in-class people to harness the power of best-in-class technology is a mandate at PointsBet. As the US sports betting market continues to expand and mature, Patrick’s wide range of executive experience and tireless work ethic will be a huge boon for the PointsBet team. We are excited to leverage his excellence in communications and public affairs, media, league and team partnerships, brand building, and the global sports landscape to capitalize on the opportunity at hand.”