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Rush Street and LaLiga partner to offer content in Colombia
To expand its presence in South America, Rush Street has signed an exclusive agreement with LaLiga in Colombia.
The contract with the Spanish league is for the next 3 seasons.
In accordance with the contract, Rush Street is going to have its own rights for 2 division of the league, which are the following:
- LaLiga Santander,
- LaLiga Smartbank.
With those rights the operator is going to have the opportunity to utilize names and shields of them, along with pictures of the players and competition logos.
Furthermore, the operator will also have rights over former LaLiga players and will organize special meet and greet events for the fans.
Moreover, Rush Street will have access to the team’s merchandise and will organize giveaways to give it to clients.
“LaLiga is a globally well-known sports league, and we are super excited to partner with them and move our customers closer to them. We are going to provide our consumers with joyful and exciting content with the help of our cooperation with the league.”
highlighted Rush Street Columbia’s GM – Valentin Birnstein.
“Through this partnership fans will be even closer to LaLiga and will feel all the passion of the league. We are delighted to share everything with Rush Street’s clients from Colombia.”
added Oscar Mayo, LaLiga’s executive director.
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