SOFTSWISS reports increase in Affilka affiliate GGR in 2023

Added: February 21, 2024

SOFTSWISS has recently reported a near-100% increase in the gross revenues generated by affiliates through its Affilka offering throughout 2023.

One of the first key figures reported by the development firm in its latest analysis was a massive increase of 176% in the number of affiliate accounts registered on its Affilka affiliate management offering, with more than 100 thousand new affiliate accounts having been opened through the platform throughout the year. These accounts now make up over 43% of the total number of affiliate accounts registered through the software since its introduction more than half a decade ago in 2018. The platform also experienced a sizable increase in its partner network, which now has more than 320 top brands, 120 of which have joined throughout 2023.

These increases resulted in a 140% year-over-year growth in the number of user sign-ups for the platform’s clients, which surpassed 24 million over 2023. The platform’s number of unique referral clicks and the total amount deposited by players experienced sizable growth as well, increasing by 340% and 140% throughout the year respectively. All of these increases led to the headline growth rate of almost 100% in the gross revenue of the platform’s affiliates, with affiliate payments experiencing a 70% increase in the same period as well.

Lastly, SOFTSWISS reported that in the final quarter of last year, it commissioned a survey to assess the satisfaction rates of Affilka’s client base. The survey revealed an average score of 8.1 out of 10, along with a satisfaction rate of 91%. Similarly, 97% of the software’s clients reported being content with the efforts of Affilka’s managers, with the satisfaction score for the software’s account managers being recorded at 9.1.

Affilka by SOFTSWISS, SOFTSWISS