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The Guardian stops advertising gambling firms
The Guardian has recently announced that it will no longer advertise gambling companies.
The media firm cited the unethical nature of receiving funds from companies that have the potential to lead people to addictions and hamper their financial future as the main motivator behind its latest decision. The group’s CEO, Anna Bateson, stated that advertising the pastime can cause gamblers to get trapped in an “addictive cycle”, potentially causing mental health and financial problems.
The company stated that it has made this decision following the gambling industry’s rapid expansion across the world, which has also involved an increasing amount of industry advertising on various media websites and outlets.
Bateson added that the company is particularly concerned with the use of targeted marketing efforts that aim to lure players into enjoying the pastime more regularly. She stated that the team behind the Guardian believes that it is their duty to do what is right for the company’s readers, turning to other forms of generating income.
The Guardian’s ban will be covering most forms of gambling across the firm’s worldwide operations, although lottery operators will be able to continue advertising with it. The company mentioned that lotteries usually involve “non-instantaneous” results and can in some cases include social benefits by donating their proceeds to charitable causes.
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