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William Hill starts a collaboration with Celtic F.C.
William Hill has started retail betting cooperation with the Scottish Celtic F.C.
According to the collaboration agreement, William Hill has been appointed as the in-stadium betting collaborator of the team and will run amenities necessary for on-site betting in Celtic Park.
The parties have agreed on a two-year collaboration. So, game lovers will wager and leverage premium opportunities and advertising on the days when Celtic F.C. matches are organized on their own ground.
Liam McKee – director of media, sponsorships, and United Kingdom creative of William Hills mentioned:
“We’re happy for the cooperation with Celtic F.C. on their ground and pleased to present our profound offline betting background to the club.”
“In the sport-complex called “Paradise’’, we are excited to greet an active sports season. So, the thrilling journey has already started.”
The trading executive of Celtic F.C. Adrian Filby noted:
“Grateful for the chance to cooperate with an industry betting giant William Hill and are more than sure that the contributors will avail of the opportunity to practice in-stadium bets during this season.”
At present, Celtic F.C. leads the 2022-2023 Premiership. The club has won 33 points and is 4 points above Rangers which has taken the 2nd position. The latter has won 11 out of 12 matches throughout this season.