Wow Partners – iGaming Voice by Yeva
In a thorough interview with AffPapa, the Managing Partners and Founders of Wow Partners, Guy Tsur and Samson Rcheulishvili, touched on the importance of responsible gambling in the iGaming industry, talked about the firm’s upcoming crypto-focused brand, and shared their insights on what red flags operators need to look out for when entering partnerships with affiliates.
Yeva: Give us a brief introduction to Wow Partners. What makes it stand out from the competition? Why should affiliates choose to partner with you?
Thank you for the opportunity to introduce Wow Partners. Our affiliate program offers an exciting opportunity for partners to earn up to 50% commissions, with a hybrid option available. We are proud to offer a super-gamified brand, sgcasino.com, licensed in Curacao. The brand provides players with a wide range of casino and sports games, with over 100+ GSPs and PSPs, 12 localisations, and 10+ casino and sports bonuses.
One thing that sets it apart from the competition is our commitment to innovation. We are working with an innovative casino platform provider, ensuring that the brands stay at the forefront of the industry. In addition, we offer NetRefer as our affiliate platform, ensuring that our partners have access to a reliable and user-friendly system.
We also take pride in our multilingual support, which is available 24/7 to assist with any questions or concerns. With Wow Partners, affiliates can be confident in their ability to earn significant revenue while offering their players a top-notch gaming experience.
Yeva: You’ll soon be adding a brand new crypto-focused casino, BTCPlay, to your portfolio. When will it go live? What drove the company to make that decision?
Thank you for your question about the upcoming release of BTCPlay, a crypto-focused casino & sports betting. We’re excited to announce that it will go live in Q4 of this year.
As for why we made this decision, the answer is simple: the popularity of cryptocurrencies is on the rise. We believe that there is a growing demand for crypto-based gaming options, and we want to be at the forefront of this trend. Overall, we see BTCPlay as an exciting addition to our portfolio of brands, and we’re confident that it will offer players a unique and engaging gaming experience. We look forward to having it available later this year and seeing the response from players and partners alike.
Yeva: Tying into the last question, BTCPlay is going to offer a community-first approach with unique features such as player chats and statistics. How effective do you think they will be in boosting user engagement and retention?
By offering a social element to the gaming experience, we believe that players will feel more connected to the brand and to each other. This can create a sense of loyalty and community that is often lacking in traditional online casinos. By providing players with access to real-time statistics and leaderboards, we also hope to enhance the competitive nature of our games and encourage players to keep coming back for more.
Overall, we believe that our community-first approach will be a key differentiator for BTCPlay and will set it apart from other online casinos. We’re excited to see how players respond to these unique features and to continue to innovate and enhance the user experience in the years to come.
Yeva: Which are your strongest markets? Any plans to enter a specific market in the near future?
Currently, our strongest market is Latin America, where SG Casino has seen significant success.
Looking to the future, we’re excited to expand our presence in the Latin America and Asian markets with the launch of BTCplay. We believe that these regions offer great potential for growth and we’re confident that our crypto-focused casino will be well-received by players in these markets.
Overall, we’re committed to continuing to expand our global reach and offer our brands to players around the world.
Yeva: How do you assist your affiliate partners to successfully promote your offerings?
At Wow Partners, we believe that our success is closely tied to the success of our affiliates. That’s why we offer a range of resources and support to help them promote our brands effectively.
First and foremost, we provide expert guidance on best practices for promoting our brands, as well as access to all the marketing materials they need to get started. From banners and landing pages to email templates and social media assets, we work closely with our affiliates to ensure that they have everything they need to succeed.
In addition, we use NetRefer as our tracking solution, which is a leader in the iGaming industry. This allows us to provide our affiliates with accurate and timely tracking data, as well as detailed reporting on their performance and earnings.
Overall, we believe that our commitment to supporting our affiliates is a key differentiator for Wow Partners. By working closely with our partners and providing them with the resources they need to succeed, we’re able to build long-term, mutually beneficial relationships that drive growth for both parties.
Yeva: What qualities would you like to see in your future partners? What are the red flags?
When considering potential partners, we look for a few key qualities. Firstly, we value transparency and open communication. We want partners who are willing to work closely with us and keep us informed about their plans and strategies. We also look for partners who share our commitment to responsible gaming and who operate in a compliant and ethical manner.
In addition, we value partners who are innovative and forward-thinking. The iGaming industry is constantly evolving, and we want to work with partners who are able to adapt and stay ahead of the curve. Finally, we look for partners who have a strong track record of success and who are able to deliver on their promises.
On the other hand, there are also a few red flags that we watch out for when considering potential partners. For example, we’re wary of partners who have a history of unethical or non-compliant behaviour. We also prefer to work with partners who have a strong online presence and reputation, as this can be an indicator of their credibility and trustworthiness.
Overall, we believe that building strong partnerships requires mutual trust, transparency, and a shared commitment to success. We’re always looking for new partners who share these values and who can help us continue to grow and innovate in the years to come.
Yeva: What is your stance on responsible and ethical gambling? Are there any particular measures you take to reinforce it?
At Wow Partners, we take responsible and ethical gambling very seriously. We believe in promoting responsible gambling through education and awareness. We provide information and resources to help players better understand the risks associated with gambling and how to stay in control. We also work closely with industry organizations and regulators to promote best practices and support responsible gambling initiatives.
Overall, we believe that responsible and ethical gambling is a critical component of our business. By promoting responsible gambling and taking proactive measures to prevent problem gambling and fraud, we’re able to provide a safe and enjoyable gaming experience for all of our players.
Yeva: Tell us a bit about the team behind Wow Partners. What are your main values as an affiliate program?
At Wow Partners, we have a dedicated and experienced team of professionals who are committed to delivering the highest level of service and support to our partners. Our team includes experts in areas like marketing, affiliate management, and customer support, and we work closely together to ensure that our partners have everything they need to succeed.
As for our main values as an affiliate program, we prioritize transparency, integrity, and innovation. We believe in building strong and lasting partnerships with our affiliates, and we’re committed to providing them with the tools and resources they need to succeed.
In addition, we’re constantly looking for new and innovative ways to improve our program and stay ahead of the competition. We invest in the latest technologies and trends to ensure that our brands are always at the forefront of the industry, and we work closely with our partners to identify new opportunities and strategies for growth.
Overall, our team is dedicated to delivering the best possible experience for our partners, and we’re proud to be known for our commitment to transparency, integrity, and innovation. We look forward to continuing to build strong and successful partnerships with affiliates around the world.
Yeva: What are some of your goals and visions with Wow Partners for the near future?
We are always looking for new ways to innovate and improve our offerings. In the near future, we have several goals and visions that we are working towards.
Firstly, we are focused on expanding our brand portfolio with the launch of a new crypto-focused casino, BTCPlay. We believe that this brand will offer our affiliates and players a unique and exciting gaming experience, and we are committed to making it a success.
In addition, we are focused on expanding our presence in new and emerging markets around the world. We see tremendous growth potential in regions like Asia and Latin America.
Another important goal for us is to continue to build strong and lasting partnerships with our affiliates. We believe that our success is directly tied to the success of our partners, and we are committed to providing them with the support and resources they need to grow their businesses.
Finally, we are always looking for new and innovative ways to improve our offerings and stay ahead of the competition. We are investing in new technologies and trends to ensure that our brands are always at the forefront of the industry, and we are constantly looking for new opportunities to innovate and grow.
Overall, our goal is to continue to be a leader in the iGaming industry and deliver the best possible experience for our affiliates and players. We are excited about the future of Wow Partners and look forward to achieving our goals and visions in the coming years.
Yeva: Lastly, Guy and Samson, we’d want to learn more about you. What do you do for leisure outside of work?
Thank you for asking about our interests outside of work. As the founders of Wow Partners, we are passionate about what we do, but we also believe in the importance of balancing work and leisure time.
Guy: I am interested in the world of cryptocurrencies and I actively follow the news and developments in this field. In my free time, I enjoy swimming and working out to stay in shape and maintain a healthy lifestyle.
Samson: I’m always fascinated by new and emerging technologies, and I love exploring them. Outside of work, I enjoy travelling and exploring new places. Im always seeking out new experiences that broaden my perspective and help me to grow as a person.
Overall, we believe that it’s important to have hobbies and interests outside of work that allows us to recharge and stay motivated. We are grateful for the opportunities that Wow Partners has provided us, and we look forward to continuing to grow and innovate in the years to come.
Company: Wow Partners
Interviewees: Guy Tsur and Samson Rcheulishvili