Amazon to discontinue Alexa.com

Amazon to discontinue Alexa.com

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Amazon to discontinue Alexa.com

Amazon has chosen to phase out Alexa.com, which has been in operation for the past 25 years.

Amazon to discontinue Alexa.com
Alexa.com, Home page

Amazon stated on Wednesday that it would withdraw its worldwide website ranking system and competitor analysis tools platform in May 2022 and that no further statistics will be given each month hereafter. Although the corporation has not said why it has made this decision, based on Semrush’s analytics, there is a possibility that Amazon took this choice in response to Alexa.com’s precipitous decrease in popularity.

The statement thanked its customers for relying on them over the years. It continued:

“We established Alexa Internet 25 years ago. We’ve made the painful choice to not continue with Alexa.com on May 1, 2022, after two decades of assisting you in finding, reaching, and converting your digital audience.”

What does Alexa.com provide?

Amazon to discontinue Alexa.com
Alexa.com, Browser Extension

Amazon-owned Alexa.com, which was launched in April 1996, is best known for its worldwide ranking system, which identifies the most popular online businesses based on web traffic statistics from millions of Internet users using browser extensions, and also sites that have selected to insert an Alexa script. Alexa.com also provides a comprehensive array of SEO and competitive analysis tools with its premium membership. 

 

What about the subscriptions?

New subscriptions are no longer available. On the other hand, current subscriptions will be valid until May 1, 2022, UTC, when access will be withdrawn. Similarly, Amazon APIs will be decommissioned on December 8, 2022. So users will be able to transfer their data and deactivate their Alexa.com account ahead of the website’s shutdown.

 

 

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