ANJ launches responsible gambling campaign for EURO 2024

Added: June 7, 2024

The Autorité Nationale des Jeux (ANJ) has started a new responsible gambling campaign, with 1.4 million bettors expected to place a wager and a total number of wagers during EURO 2024 possibly reaching $1 billion.

The ANJ and Rosbeef, a marketing company, are cooperating to create a responsible gambling campaign that seeks to inform bettors on unhealthy gambling habits.

The ANJ, relying on the available public data, made an alarming announcement estimating that gambling-related harm could affect even as many as 400 thousand people in France.

Additionally, excessive gambling tendencies outweigh similar behavior reported in the lottery segment by a ratio of six to one, making sports betting a generally higher-risk vertical. But the ANJ wants to address this and make sure that the regulator is focused on lowering the involvement of problem gamblers in sports betting events as part of its strategy for the next two years.

ANJ President Isabelle Falque-Pierrotin welcomed the opportunity to address the excessive gambling that is typically connected with major sports tournaments such as the EURO.

Isabelle Falque-Pierrotin stated:

“The ANJ wishes to leave an impact with its campaign which seeks to make people understand that legal disclaimers shown in advertisements are not just a legal obligation but that they tell the stories of players’ lives , testimonials of the risks linked to excessive gambling, such as the ANJ goes through every day.”

ANJ