Awin announces partnership with provider Mavrck
Awin, the leading affiliate network, has announced its latest partnership with influencer marketing solutions provider Mavrck. With this deal comes the ability for Awin clients to be able to track and improve influencer management.
Influencer Marketing has definitely been growing in popularity as of late, since it is such an effective method of directing more traffic towards businesses. In point of fact, about 87% of Awin and ShareASale advertisers stated that their influencer deals were becoming a crucial part of their growth and expansion strategies.
Awin clients can now easily look for, sign up and supervise the perfect influencers for them and their businesses. Mavrck’s Influencer Index contains millions of influencers across many different social media platforms. Aside from that, Mavrck provides entirely customisable campaigns that immensely help communication workflow. Therefore, affiliates will be able to rapidly scale and tailor their programme whenever they please.
Furthermore, affiliates will be glad to know that the influencer marketing program comes equipped with analytics and insights that will help them keep an eye on their ad campaign, as well as check its effectiveness.
CEO of Mavrck Lyle Stevens said:
Most brands recognize that influencer marketing is an essential element of today’s marketing mix, but they still need to be able to identify exactly how influencer content is driving performance and impact in order to justify their influencer marketing investments. With our partnership with Awin and ShareASale, we’ve taken the guesswork out of the equation and are enabling our customers to quantify how their influencer marketing efforts are providing real business value.