Betegy set to supply technology to Parimatch
Online service provider Betegy has announced that it will be supplying its in-house technology to Parimatch in its latest deal which will see the provider “revolutionising” the operator’s internal marketing processes.
The agreement’s terms state that Parimatch has begun using Betegy’s proprietary automated content generation platform. This platform provides the operator with the ability to create personalised marketing content and campaigns daily.
Managing Director of Betegy Alex Kornilov claims that this new deal will give Parimatch a ‘first-mover advantage’, which allows the operator’s marketing teams to produce and use banners, landing pages, videos and graphics ‘in a matter of seconds’.
Kornilov went on to explain:
Our automated content and data platform is one-of-a-kind – and with one click of the button, Parimatch’s marketing teams are now able to create innovative, personalised campaigns in a matter of seconds – rather than the usual timeframe of two or three days. Tailored content is the key battleground within the betting and gaming industry and this innovation process initiated between Betegy and Parimatch is going to take personalisation to an entirely new level. We’re unique in what we’re able to offer our clients, and I am confident that as Parimatch adopts our product, we’re going to be able to radically transform the quality of their delivery – not only by giving them the ability to revolutionise their workload – but also by freeing up their teams to focus on the creative side of promotions and campaigns.
Betegy’s in-house technology is set to be using machine learning algorithms in order to convert sports data and odds from a number of feeds into graphics, animations and widgets. This will be launched across Parimatch’s football markets, spanning over more than 15 major leagues.
The sports data and content specialist mentioned that content will be made compliant with legislation, which makes sure that Parimatch ‘can deploy its marketing campaigns across its chosen markets without tailoring each of its campaigns on a regional scale’.
Celebrating the partnership, Sergey Portnov, CEO at Parimatch, added:
Parimatch is an innovative betting operator that constantly integrates advanced technologies to improve user experience and enhance internal processes. Thanks to the strong marketing, the Parimatch brand is becoming recognizable worldwide. Our partnership with Betegy will help us optimise marketing processes and enter new international markets.