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Buzz Bingo and Rightlander enter new partnership
Buzz Bingo is now the most recent operator to land a partnership with Rightlander in an attempt to acquire an improvement in the responsible gambling department.
Rightlander’s compliance platform is made up of multiple different affiliate compliance tools which are all made specifically to cover market-specific legislation and advertising levels. What this includes is the automated compliance monitor, affiliate mapping offerings and PPC Monitor, which are all made to help operators out in keeping track of their affiliate traffic.
Rightlander’s head of customer success, Nicole Mitton, said:
“Operators understand the importance of ensuring that affiliates sending traffic to their sites are acting responsibly, but monitoring and managing all of this can be daunting. The Rightlander platform takes the hassle out of ensuring affiliate compliance, and we are delighted to be working with Buzz Bingo to help them improve their processes and better manage their affiliate partners.”
The compliance monitor identifies all non-compliant content in different areas, as well as flags violations including missing conditions, old offers and false marketing assets. By doing this, it makes sure that affiliates are lined up with the brand, which also enhances the operator’s compliance strategy.
In turn, The PPC Monitor also points out the damaging ads so that they cease to appear on the operator’s branded keywords, and the affiliate mapping tool mostly aids the operators in mapping undeclared affiliate sites to well-known affiliates.
Senior online media manager at Buzz Bingo, David Abrams, also added:
“Responsible gambling measures are one of the highest priorities to us as an operator and partnering with Rightlander means we can ensure we’re running an even more robust and compliant affiliate strategy. Working with multiple affiliates, we need to ensure they are completely aligned with our responsible gambling positioning at all times, and this requires careful monitoring of all traffic coming our way. The Rightlander platform does exactly that so we’re very happy to be working with them.”
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