launches brand new features for UK users launches brand new features for UK users

Added: launches brand new features for UK users, the multi-vertical online gambling comparison site, has turned its focus on sports betting after announcing the launch of two new features: betting tips and odds comparison.’s odds comparison service now spans over six UK bookmakers with five more integrations currently in progress. The comparison service was made available to customers this month. The feature will be promoted across the site in order to see more bookmakers and betting markets added to the new platform by the end of 2020.

Additionally, will now be offering a betting tips hub, available just in time for the return of the English Premier League in September. Tip content is already achieving a run-rate of 30,000 visits per month, allowing plans for expansion across different European football leagues to thrive.

“The allure of odds and tips is their scalability,” said Luke Eales, founder & CEO at Seven Star Digital – the parent company of

“We have developed technology, processes, content expertise and distribution to a very promising level. Thanks to the vast global scale of sporting fixtures and betting interest, we will seek to apply a multiplier effect to our initial success going into 2021.”

The company’s main goal in 2021 will be to become a site with more of a background in online casino, creating a high-quality sports betting product.

The new features can now be found on the UK version of The rest of its 10 versions are scheduled to launch in phases within the next year, including in the US.

“Seven Star Digital’s background is weighted towards online casino, where we have driven a high volume of valuable new depositing customers consistently for a number of years. We launched as a multi-vertical, multi-geo comparison brand to expand those horizons, and we’re seeing it paying off now, particularly in the betting space. That’s why we’re so excited to release two highly-anticipated sports betting product features that we’ve had our eyes on since day one.” Added Eales.

Launching in 2017 by Seven Star Digital, is now an undeniably important part of the organisation’s plans, seeing as the company scored record numbers in first time depositor (FTD) in September and October 2020.

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