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Danske Spil integrates Playtech’s Virtual Sports products
Market-leading provider of omni-channel sports betting solutions Playtech Sports has taken its highly popular in-house virtual sports portfolio live with Danske Spil. With this recent agreement, Denmark’s national lottery and WLA member will be integrating Playtech’s ultra-realistic content all across its online platform.
Providing one-of-a-kind, simulation-based odds for virtual products, allowing players to study form and results, Danske Spil has chosen eight of Playtech’s most popular titles, ranging from football, basketball, tennis, greyhound racing, horse racing, speedway to cycling and trotting. Well known for being a main player-favourite during last year’s absence of live sport, Playtech’s virtual games were produced after a year-long process of advanced motion capture filming in the UK, and has established itself as a must-have revenue and engagement driver for 2021.
Delivered with a custom developed platform and a 24/7 betting schedule, Playtech Sports has completely customized its product to fit the operator’s brand, offering lots of betting opportunities and content for the year ahead.
Richard Andrew, Director of Virtual Sports at Playtech Sports, sees this newest partnership as proof of a majorly successful year for the product.
He stated: “We’ve seen player engagement for our virtual sports outmatch even our most optimistic expectations in recent months, and we’re delighted to announce that Danske Spil has launched our innovative virtual sports portfolio.
“We’re thrilled to offer the industry’s most exciting simulation of live sports available with our latest collaboration. Danske Spil have customised the product specifically for their Danish players and we have no doubt it will prove to be a strong revenue driver and a firm player favourite.”
Pernille Mehl, CEO at Danske Lotteri Spil A/S said:
“We are pleased to launch a new product vertical in our product portfolio. It is a different product than the classic lottery, which hopefully can attract new customers to our business”.
Providing betting markets that reflect real sports with their popularity and high frequency game play, Playtech Sports plans to keep rolling out its most recent Virtuals portfolio all over the globe to both new and existing digital and retail customers.
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