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EGBA reminds partners of ad rules for Euro 2020
The members of EGBA (The European Gaming and Betting Association) have been alerted to strictly follow EGBA’s Code of Conduct on ethical advertising amidst UEFA Euro 2020 Championships
These regulations had been released and running since April 2019 by the Brussel based business organisation in relation to the rise of the COVID-19 pandemic all throughout Europe.
The main responsible in the process of conducting the expansion of the code was EU’s ‘Audio-Visual Media Directive’, whose focus was firstly on creating a safe and protected space for minors by disciplining the content and regulating responsible messaging.
An international broadcasting analytics corporation Nielsen has agreed to support EASA’s surveillance by tracking publishments all over both digital and traditional spaces.
EGBA makes it a point to remind all operators that its code of conduct will apply to all EU and UK jurisdictions despite national advertising standards applied to online gambling.
GBA Secretary-General, Maarten Haijer comments:
“EGBA’s team is devoted to advertising in a responsible manner, even more so during the eminent events of EURO 2020 football championships. We are expecting to see all gambling jurisdictions of Europe respect, trust and comply to raising the bar of responsible advertising in the gambling community”.
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