FDJ & Paris Saint-Germain highlighting responsible gambling
The initiative aims to reemphasize the importance of responsible gambling policies, including the prevention of underage gambling in France. The campaign is organized in collaboration with FDJ’s brand and PSG’s high-ranking partner ParionsSport which delivers online and land-based betting services.
Kylian Mbappe will be among the participants
A number of outstanding players will appear in the campaign such as Kylian Mbappe, Gianluigi Donnarumma, Sergio Ramos, Nordi Mukiele, Renato Sanches and others.
FDJ director Richard Courtois stated:
‘’We are happy that our partnership with the football club allowed us to elaborate on an important topic. Betting should only be intended for adults who are able to take full responsibility for their actions. We intend to bring our message to the widest audience possible.
PSG football club’s sponsorships director Cynthia Marcou noted:
‘’PSG is excited to partner with ParionsSport while establishing a safer gambling ethic. We’re committed to eliminating risks in sports betting and we do hope that this campaign will give the expected results aimed at fostering a solid responsible gambling culture.’’
The initiative will be implemented in cooperation with a football club and a betting operator where two short movies will be featured with the participation of PSG’s outstanding football players. Organizers will then leverage TV and social media channels to promote the films.