First Micro-Market offer in US launched by Simplebet
Global sports betting technology firm Simplebet has announced the release of a brand new Micro-Market betting offering in the US. The firm says that this offering will be the first ever in-play, fully automated real money product of its kind in the USA. It will initially be available in Washington DC through a new partnership.
Simplebet’s new partner is INTRALOT Inc, which is a US subsidiary of INTRALOT Group. It is a global sports betting and lottery supplier. Thanks to this partnership, players in Washington DC will be able to have access to millions of betting opportunities across professional sports being played in the US.
The Micro-Market pricing engine will merge automated market mechanics such as suspension, creation and repricing with odds for each possible outcome. This, in combination with the lottery operated sports betting platform, will provide players with many more opportunities through GambetDC.
CEO and CO-Founder of Simplebet, Chris Bevilacqua, mentioned the significance of this launch and the ways that it will affect the player experience in DC. He said:
“We’re excited to launch our real money betting product in Washington DC and showcase the power of what we do at Simplebet alongside our great partner, INTRALOT. DC legalized sports betting nearly two years ago and has become an energetic melting pot for sports fans and casual sports betters so we are looking forward to rolling out our Micro-Market solution which we know will deliver an unmatched product and experience.”
INTRALOT CEO, Byron Boothe, stated that this partnership will help increase fan engagement and allow both of the brands to be unique in the competitive sports betting scene across the USA.