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Genius Sports releases a brand-new campaign
Genius Sports is releasing a-new campaign “Switched on Genius” to promote other brands using the provider for attracting more clients.
The campaign is going to raise awareness of how personalized media content based on data can grab the attention of sports fans, and keep it. Genius aims to provide solutions to other companies for attracting more clients in a sponsorship environment that is “becoming increasingly digital and fragmented.”
“We have a very saturated digital life and brands are having problems to break via the noise to establish stable and valuable relations with sports lovers. As the strategy of traditional sponsorship has hardships delivering the same return on investment as before, Genius has shed light on how we support this connection in a more effective way. With our special access to fans and our data on live sports we provide brands with different methods on what is happening in campaigner’s live games.”
commented J. Linforth the MD of the brand.
Genius’ solutions include sports shopping options, customized videos and a catalog of free games; made to engage clients.
The group has already partnered with well-known brands such as British Airways, Captain Morgan, Heineken and Dominos. Throughout their career Genius worked with more than four hundred sport brands and had its solutions utilized in over hundred and fifty countries.