Kindred reports increase in harmful gambling revenue in Q3
The share of Kindred’s revenue generated from problem gambling has increased slightly in the third quarter of the year.
The company’s latest report covers the prevalence of problem gambling among Kindred’s players in the third quarter of the year, revealing that only about 3.3% of the company’s revenues were generated from players with harmful gambling behaviors. This figure was 0.2% higher than the operator’s problem gambling revenue share of 3.1% in the prior quarter, however, it did not surpass the first quarter result of 3.3%.
In contrast to the key figure of the report, Kindred recorded an improvement in the area of interventions, with 86.7% of the company’s problem gamblers improving their harmful behaviors after the operator reached out to them compared to 86.4% in the second quarter of the year. A part of this progress was made easier through the integration of Kindred’s automated intervention solutions over the last quarter, which has enabled the company to continue strengthening its responsible gambling efforts.
The operator’s reports detailing the share of its revenue originating from problem gamblers is part of Kindred’s “Journey towards Zero” program, which aims to reduce the rate of problematic gambling behaviors at the company to zero.