KSA warns operators for untargeted advertising
The Kansspelautoriteit has recently issued a few warnings to operators for untargeted advertising.
The new warnings follow the passing of the Netherlands’ new gambling advertising regulations, which prohibit untargeted advertisements of gambling services in a variety of public spaces. In addition, the new laws have also prohibited industry promotions from appearing on several other publicly accessible verticals, namely radio, TV, and newspapers. Advertising online or through email marketing, however, remains permitted with several restrictions.
Before the introduction of the new promotional regulations, the KSA informed all licensed gambling companies of the changes, which would necessitate the removal of all untargeted advertisements throughout the country. However, after the new advertising rules went into effect on the 1st of July, the regulatory authority was notified of three cases of untargeted ads remaining in their original places in public.
The violating advertisements were installed on a variety of public advertisement spaces, such as billboards and bus shelters. The Kansspelautoriteit contacted the violating companies immediately after receiving notification of their unauthorized advertisements. The regulator mentioned that the operators in question were quick to respond and remedy their actions, which led the Kansspelautoriteit to only issue a warning to them.