Superbet launches new #SuperSport campaign in Romania
Superbet, the popular Romanian sports betting operator, has announced the release of its new ‘The Magic Feeling of #SuperSport’ advertising campaign in its home country, Romania.
The new campaign has been developed by Rusu+Bortun, which is an agency in the Romanian capital Bucharest. This campaign will also see the operator promoting its entire collection of live betting markets across all of the most popular sports in the country.
Superbet is the biggest and most loved bookmaker in Romania. Due to the COVID-19 pandemic in 2020, the bookmaker had to get in tune with the situation where there were no sports events being held, hence why it was forced to postpone its marketing activities until 2021 to launch the new campaign. However, by doing so, the company stated that it helped raise important funding for Romania’s emergency services and sports clubs. Superbet also revealed that it would be using the #SuperSport campaign for its Polish operations. The operator launched in Poland back in 2019 and opened an office in Katowice.
Aside from that, Superbet is now looking to expand and grow its operations in Poland after it acquired a massive £175 million investment in 2019 from Blackstone Group, a private US equity fund. The company is a popular investor within the gambling scene and has revealed its plans in improving Superbet and rendering it to be the most valuable gambling enterprise in all of Eastern Europe.