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William Hill teams up with PandaScore to expand esport odds
William Hill and PandaScore signed an agreement together, based on which the latter is going to provide esports data and odds.
It is known that Sporting Solutions is going to be responsible for the distribution of PandaScore’s esports services to William Hill. It’s important to note that the contract with Sporting Solutions was signed earlier in spring.
If William Hill agrees to prolong the partnership with the provider, it will also suggest odds feeds for different games such as:
- Call of Duty,
- Rocket League,
- Overwatch,
- FIFA,
- Valorant,
- King of Glory
- Starcraft.
“We think that esport betting is a promising sector, and it permits us to offer our clients a fun betting experience and at the same time attract an even wider public. To be able to reach this correctly we need to cooperate with a vertical company and PandaScore is perfect for that role. We cannot wait to leverage our odds feed.”
commented Nick Maurice, who is William Hill’s Global Director of Sportsbook.
Furthermore, PandaScore plans to offer ‘one-stop shop’ for operators and use different features, for example artificial intelligence, player props, bet builder, and more.
“Our team is very excited to cooperate with a well-known company like William Hill and support them in the process of expanding their esports betting services. The brand is taking their opportunity to grow and our odds feeds are going to help them to reach all of their goals. Esports betting is about to join the mainstream, as a result of which the operators will be able to attract new clients. This is also a great opportunity for us.”
highlighted Dasha Kirilishina, PandaScore’s Senior Sales Manager.
Thanks to this contract, William Hill will have the chance to improve its esports betting product.
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