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William Hill works with Sky Sports for 21/22 football season
William Hill is entering the sports market by cooperating with Sky Sports News.
Sky Sports is one of the most watched channels in the UK and is the one live-streaming different sports leagues such as Premier League, UCL, Super League Rugby and also Formula One.
William Hill UK’s managing director A. Zamboglou posted about this partnership, saying that for the 2021/2022 football season the brand is going to sponsor Sky Sports’ news broadcast.
After being taken over by 888 Holdings this is the first partnership for William Hill.
“We are willing to become well-known for being interested in football and that is why we try to link with football fans from all over the world. Sky Sports is the only new channel in the United Kingdom and Ireland that talks about sports for 24 hours and for that reason it is fundamental for football lovers.”
With this partnership, William Hill will seek to expand its footprint in the UK market.
William Hill’s marketing efforts in the field of sports led to the former FTSE 100 partnered with Racing League, which was live-streamed by Sky Sports. Besides that the company had their logo showcased during Anthony Joshua’ fights.