888Casino, the popular online casino operator, has announced the launch of a new customer-facing interface which will allow users to monitor their activity called Control Center, aimed at promoting responsible and safe gambling.
Control Center is intended to educate and protect users on the website, essentially assuming the role of a help center for users who are struggling with different gambling problems. The interface will be carried out across all the 888 Casino websites and webpages.
Control Center is also specifically designed to educate users on their gambling behaviour, as well as being able to provide help for them to identify unhealthy habits as soon as they are noticed.
“Our business rests on ensuring our customers are empowered to make safe and responsible decisions about their gambling,” explained the CEO of 888, Itai Pazner. “As part of our wider Safer Gambling Week initiatives, we are delighted to announce the phased roll-out our latest safe gambling innovation, the Control Centre, initially launching to our customers in the UK this November.”
Pazner further stated: “The Control Centre has been developed over a number of months and we have identified new ways to ensure safe gambling remains at the heart of the user experience for all 888 players from the first time they visit our websites. The Control Centre will be an integral part of 888’s product offering moving forward and reflects our commitment to invest resources and expertise to create industry-leading, user friendly and AI -driven safe gambling tools.”