Aspire Global’s Pariplay announces new partnership with Spiffbet

Aspire Global’s Pariplay announces new partnership with Spiffbet

Aspire Global’s Pariplay announces new partnership with Spiffbet

Aspire Global’s Pariplay, the leading game studio and game aggregator, and Swedish-based Spiffbet have just announced their latest deal for the development and distribution of games. This partnership will allow Spiffbet to increase the production of its suite of casino games and even enhance its geographic reach thanks to Pariplay’s international network.

Thanks to this partnership, Pariplay will be joining Spiffbet in the Ignite development programme. This move will give Spiffbet the chance to take hold of Pariplay’s extensive resources in developing exciting new casino content. And aside from leveraging Pariplay’s distribution capabilities, the company will also be profiting from Pariplay’s technology, certification and market adaptation of games via Ignite.

Spiffbet’s subsidiary Goliath, which operates three brands with the company (, and will be joining the Pariplay Ignite development programme in order to further extend its partnership with Aspire Global, since it will be providing Spiffbet’s one-of-a-kind game content to its players.

The Pariplay Ignite development programme previously was released in 2016 and its first customer was Skillzzgaming, which was followed by other independent game studios in need of the unique service offering not long after, such as the recent Playlogics and Jade Rabbit Studio. Through the merging of its well-established reputation and speed to market abilities, Pariplay Ignite has made itself known as a leading choice for game providers including Spiffbet, who are seeking to take their offering to the next level.

In a statement on the partnership, Henrik Svensson, CEO of Spiffbet, said: 

This is a great opportunity for Spiffbet to expand our existing partnership with Aspire Global and to increase our distribution capacity for Spiffbet’s casino games. Pariplay’s strong position in Europe and increased presence in regulated markets such as the US give us access to new markets. We are impressed with how Pariplay’s Ignite development has supported numerous independent game studios to develop their products, so we have confidence that our partnership with Pariplay will improve our offering.

Adrian Bailey, managing director of Pariplay, also added: 

We’re extremely happy to onboard Spiffbet as we continue to expand our Ignite development programme. Seeing them choose Ignite to support with the development and distribution of their unique content just goes to show the perceived value our product has for players in the industry. I am convinced that Spiffbet’s games will be able to grow as an integral part of our offering and develop further towards becoming a top-tier game developer through a partnership that goes beyond a traditional sales agreement.

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