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Betsson Group Secures Partnership with Fast Track CRM Entering African Market
Betsson Group moves towards the Kenyan market in Africa via its Betsafe by partnering up with Fast Track CRM
The well-established Betsson Group, that has 50+ years of expertise in the game and 20+ prominent brand releases such as Betsafe, CasinoEuro and NordicBet, entered the African market through Kenya in December last year with its Betsafe Kenya campaign.
Betsafe Kenya, in collaboration with Fast Track, immediately differentiated itself from other regional betting groups with its impeccable assortment of dynamic and attractive Jackpots, as well as innovative technological services that incorporate Text Betting via the Telegram app.
With Betsafe Kenya, Betsson Group also became the first provider in the Africa to recruit a gaming responsible executive.
Fast Track’s modern features and segments will be utilized by Betsafe Kenya as a means of providing the brand with an automatic engagement system, fit to the Kenyan market.
New Markets’ Product Marketing Senior, Michael Hennessy commented:
“We are fascinated by Fast Track’s flexible and workable built-in solution capacities, which played a prominent role in the African market. We are dedicated to ameliorating engagement and communication with our customers, and we cannot wait to see Fast Track in action in achieving our goals.”
Fast Track’s Co-Founder and CEO, Simon Lidzen explained:
“We promise that our ‘Fast Track’ platform is customized to bits to correspond to each of our operator’s goals and needs individually. We are delighted to have this opportunity of teaming up with Betsson Group to provide their Betsafe Kenya brand with their desired tools tailored to their needs and the African market’s particularities. We are looking forward to further collaborations with them in other promising markets in the continent.”
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