Sportradar, the sports data service provider, has reported its Q1 2026 earnings, as the company saw an 11% rise and generated €347 million in revenue, but still fell short on...
Sportradar and Adomni secure marketing deal
Multinational sports data analyzing group – Sportradar AG, has secured an important alliance with performance marketing platform – Adomni.
The agreement between the two will see Adomni gain access to Sportradar’s comprehensive offering of sports data, allowing marketing agencies to go after online promotional campaigns via the deal.
Furthermore, the agencies will also be able to have real-time advertising on screens in a number of different formats, which includes big billboards and placements in restaurants and bars.
Sportradar’s American Chief Executive – Arne Rees, welcomed the deal and stated:
“It is crucial to keep in mind the consumer habits shifting, and to offer fresh advertising perspectives, in order to optimize data and tech, delivering an offering with boosted engagement.
Sportradar is thrilled to team up with such a market leading company as Adomni, incorporating our sports data and tech with their multitude of over 500 thousand connected screens, delivering relevant and fresh sports content and betting advertisements.”
Along the ads, Sportradar will be featuring its relevant statistics and sports betting odds.
Adomni’s Chief Executive Officer – Jonathan Gudai, highlighted the importance to keep up with today’s advertisers’ needs and added about the collaboration:
“We are overjoyed to collaborate with an established sports data-focused group as Sportradar, making digital ads more actionable and engaging.”
Sportradar is facing a lawsuit filed by software creator Altenar, which claims that it has been eliminated from the U.S. market after Sportradar blocked access to official...
